From Global Times 2021-11-03
Japanese Nikkei Asian Review's article on November 2, original title: New Era of China-Chic Brands
China's GDP has surpassed Japan and has become the world's second largest economy for more than a decade. In the Chinese market, local brands are now more and more eye-catching. Chinese consumers already know very well what the world's top standards are, and talents who have returned from studying abroad continue to create high-quality Chinese products. The day when the "China-Chic Brand" sweeps the world may soon come.
On the wine list of Japanese famous Michelin three-star restaurant in Tokyo, * Joel Rebouchon, alongside many well-known French wines, is a Chinese wine-the "Chateau Nine Peaks" wine from Shandong, China. Chinese brand wines are gaining global wine lovers (more) attention. The website operated by the Michelin Group "Wine Advocates once rated a wine under Chateau Nine Peaks as one of the 100 outstanding world wines in 2020, which is the highest rating given to Chinese wines. In 2020, China's wine sales ranked sixth in the world, and its output ranked tenth. The person in charge of the aforementioned Tokyo Metropolitan restaurant said: "If China can promote their wine-making laws and regulations similar to those in France, then China's winemaking industry will develop (faster). I believe that one day in the future, Chinese methods will be included in the textbooks of wine making methods around the world. "
"China-Chic" is not only rising internationally, but even more so in China. In the past year or two, a new trend called "national tide" has dominated China. This is a combination of "China" and "trend", a re-evaluation of local products. Those who strongly support the "national tide" are Chinese young people in their teens and twenties.
The "contaminated milk powder" incident once caused Chinese consumers to have a sense of distrust of local products and are more inclined to buy overseas products. But since then, Chinese products represented by Chinese smartphones have gradually emerged at home and abroad. Today's young Chinese have been surrounded by domestic products since they were young. At the same time, many products made in China are not inferior to Europe, America and Japan in terms of price and quality.
Author：Shunsuke Tabeta, translated by Zeng Mao
Original article link:
https://hqtime.huanqiu.com/share/article/45Qe0kRJCrN
The following is our raised content：
* About JOËL ROBUCHON
Joël Robuchon is a Michelin star French chef and restaurateur.
He was named "Chef of the Century" by the guide Gault Millau in 1989, and awarded the Meilleur Ouvrier de France in cuisine in 1976. He operated more than a dozen restaurants in Bangkok, Bordeaux, Hong Kong, Las Vegas, London, Macau, Monaco, Montreal, Paris, Shanghai, Singapore, Taipei, Tokyo, and New York City, with the highest record of a total of 32 Michelin Guide stars among them, the most of any chef in the world.
JOËL ROBUCHON 在日本
Right in the neighborhood of Yebisu in Tokyo, stands a French "Château" rebuilt stone by stone in homage to Moulinsart, which is Le Restaurant de Joël Robuchon. There are three floors in this building, including 3-star JOEL ROBOUCHON restaurant, 2-star LA TABLE, 2-star L'ATELIER，ROUGE BAR and LE CAFÉ…
